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"Mtracking is the most comprehensive and
user-friendly web analytics service we looked at, and in trials it was
proved to deliver seamless results across all required categories."
- Ian Gourley, Internet Business Development Manager, British Council British Council, the UK's international organisation for promoting education and cultural relations between the UK and other countries, were finding it increasingly difficult to evaluate the success of their website with their current tracking solution due to the size and cumbersome nature of the files it produced. Mtracking offered the British Council an intuitive solution, a fully customised ASP portal, allowing them to view detailed information about their website in a variety of views: by global overview or by departments, languages or sub-categories. British Council now uses Mtracking to analyse over 100 of their websites around the world. Using Mtracking, British Council now makes decisions about internet content based on user actions and responses, in real time. This new working arrangement has freed up time and resources for our client's Internet Business Development team. An additional benefit is Mtracking's seamless integration with the British Council's content management system to offer automated tracking of new content as it is produced. Ian Gourley added, "The information we now have at our fingertips
has saved large amounts of internal processing and management evaluation
time, with the additional benefit of deeper analyses of customer actions
we couldn't previously see."
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