"We have raised our service levels and grown significantly closer to our clients through Mtracking" - Technology Director, top 20 integrated agency.

One of the UK's top ad agencies uses Mtracking Analysis for its online CRM, as well as for many of their clients. Mtracking has been customised for the agency so they now have their own co-branded interface from which the web analytics service for any of their clients can be easily selected. As the service is live and online, individual clients can also access their own information via the agency web site, if they want.

The agency has found that many of their clients are happy for the service to be provided to them in a regular report format, customised and with a management summary written up from the data drawn down by the new media division.

Other client's access their information on a daily basis, via the agency portal, and in these cases the agency finds it has to move fast to stay one step ahead of their clients observations so to supply dynamic solutions to the developing responses to ads, promotions, direct marketing and web activity.

It is Mtracking's reactive opportunity that enables much better use of web budgets and, consequently, stronger client/agency relationships.