Demonstration - Content Areas

Mtracking enables you to split your site into a wide variety of segments, known as content areas, based on pattern matching.

For example, you may wish to view reports based on the language selection made by visitors on entry to your site, or split a site into a departmental structure.

This feature helps you to develop customer clusters or segments based on predefined objectives for your site, enabling you to more effectively target your content and discover differing visitor behaviour

Like all areas of Mtracking, setting up this functionality is simple and will only take you minutes. The improved customisation of how URLs are stored in the Mtracking database makes this process easy.

Nearly all reports can be viewed in this detail, plus additional customised reports that can be developed on request by the Mtracking team.