Demonstration - Campaigns

The Mtracking Campaign Management System can help you to measure your marketing return on investment (ROI) and Cost Per Acquisition (CPA). You can implement campaign tracking and track site visits and actions associated with your various campaigns from a variety of sources.

Mtracking Campaign Management System measures site traffic generated by campaign activity in the following ways:

 Campaign Codes: Generate campaign codes with Mtracking. Users of the Mtracking customer portal can generate unique URLs to track site visits from direct emails or other links.

Referring Site: Find out which sites are linking to your site and which encourage visitors to engage in conversion events.

Search Engine Paid Search Tracking: Generate unique URLs for each search term bid made with search facilities such as Google AdWords, Yahoo! Sponsered Search and MSN Live Search. Track results for premium placement, pay-per-click search terms and affiliate campaigns.

Direct Email Marketing and Banner Ads: Unique URLs allow you to track visitors linked directly from banners or direct email promotions or newsletters.

 See how each campaign type performs in terms of driving conversion events and encouraging visitors to navigate through desired site funnels.

With Mtracking Campaign Management System, your organisation can obtain new levels of marketing analysis and evaluation - whether you wish to measure ROI independently or as compared to investment, Mtracking data integration is recommended to obtain the deepest level of marketing and sales information.