The marketing reports shift focus away from metrics that tell you how many people came to your site in the Traffic section, but instead show you how your marketing activity was responsible for generating this traffic.
The summary dashboard starts by showing you the key metrics of your campaign activity and showing the percentage of traffic that each campaign type generated over the time period selected. These campaign groups are also shown in more detail, allowing you to see which activity is performing the best for your site, with a breakdown of the top content viewed for each campaign type.
You can define your own campaign groups as and when you require as well as using the default groups defined in the customer portal.
Keywords
One of the most important aspects of generating visits to your site is the performance of your paid keyword campaigns, and equally important is understanding what key phrases visitors are entering in search engines to discover your site.
The keywords dashboard allows you to see these details, and more. See visits broken down into organic searches, segmented by search engine and key phrase. Alongside this is the performance of paid keywords shown in the same way, allowing you to easily compare the effectiveness of your SEO and paid search campaigns.
