| Advertisement usually in the form of a banner ad. |
| Server which produces and serves the banner ads |
| A program that allows users to access documents on the World Wide Web (WWW). Browsers can be either text or graphic They read HTML coded pages that reside on a server and interpret the coding into what we see as Web pages Netscape Navigator and Microsoft Internet Explorer are examples of Web browsers. |
| The storage of recently used documents on a user's disk to speed browsing. When a user revisits a page, their browser might display the document from the local disk, rather than from a site's Web server. As a result, Web servers may undercount the number of times a page or advertisement has been viewed. |
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| Conversions are best described by clarifying the two common conversion event types: An event which indicates the potential for future behaviour, such as clicking on an advertisement, or registering for more information. An event which signifies a completion of a goal milestone event, such as completing a purchase on-line or requesting a quote.
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CRM
| Customer Relationship Management |
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| Mtracking allows for data to be passed via URLs or through tracking code in order to link an external database to your Mtracking database. This allows for improved reporting on activities of registered and non-registered visitors, to give just one example. |
| Document Requests | The opportunity for an HTML document to appear in a web browser window as a direct result of a user's click with a web site. A click that is followed by a splash page, an interstitial ad, a web page with several frames, and/or other files may count as several Document Requests. |
| The text name corresponding to the numeric IP address of a computer on the Internet (e.g., www.mtracking.com) |
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| A funnel is a route through a site that ends in a conversion event. You can define these in the Mtracking Customer Portal. |
| Filters | A means of narrowing the scope of a report or view by specifying ranges or types of data to include or exclude. |
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| The coding method used to format documents for the World Wide Web. |
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| A worldwide communication platform commonly connected by a inter-related network of computers and servers. |
| The Internet protocol Address identifies a specific machine attached to the Internet. |
| A company that provides access to the Internet. Before you can connect to the Internet you must first establish an account with an Internet Service provider. |
| An internet-like network within an individual organisation, based on client/ server technology and browser software. |
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| A file created by a web or proxy server, which contains all of access information regarding the activity on that server. |
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| All Web sites are collections of electronic" pages." Each Web page is an HTML (Hyper-Text Mark-up Language) document that may contain text, images, or media objects. A page can be either static or dynamically generated. |
| A proxy server is a server that acts as a "go-between" between an organization and the Internet. They serve to improve performance by filling a request directly rather than forwarding the user to the Internet if the necessary information is available. Proxy server also serve to block unauthorized activity - outgoing or incoming (referred to as "firewalls"). |
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| The number of different individuals who visit a site within a specific time period. To identify unique users, Web sites need an unique identifier, which may be obtained through some form of user registration or identification system. |
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| An individual who interacts with a Web site. |
| | A unique web site session for a visitor. |
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| A Web page consists of HTML-formatted text and or included elements displayed together in a single browser window. All websites are collections of electronic "pages." Elements can include text, images, or media objects such as Real Audio player files, QuickTime videos or Java applets. Pages can be static or dynamically generated. |
