Frequently Asked Questions

How can I save money using Mtracking?
I already use tracking software - how is Mtracking different?
How can knowledge of pathways help ?
I want to know who my most profitable customers are - can I find out?
Do you provide consultancy services for Mtracking?
How much does it cost?

How can I save money using Mtracking? [top]
Mtracking helps you to save money by ensuring that your website is cost effective. If there are areas of the site that attract relatively small numbers of users compared to the independent cost of provision, you may wish to redesign this area. Over time you can use Mtracking to analyse the areas that are most popular to your visitors to ensure that your costs are kept to a minimum and your returns are maximised.

I already use tracking software - how is Mtracking different? [top]
User behavioural analysis can be monitored in 2 ways - there are log server tracking services which rely on server information whereas Mtracking is a web-based, realtime service. Mtracking tags each individual page on a website to ensure accuracy of data. Individual users are assigned their own ID and can be tracked, page by page through the site. We are confident that you will be amazed at the amount of detailed user information that can be gleaned using Mtracking compared to other services.

How can knowledge of pathways help? [top]
If you are aware of the most popular pathway through your website you can then manipulate the pages to show the most user critical information on these pages, thus increasing the chances of return on investment for these pages. This is particularly important if you offer a content service such as news or company information. Advertising revenues are also planned and predicted in this way.

I want to know who my most profitable customers are - can I find out? [top]
It is possible to find out a lot of detailed information about your customers, such as number of purchases, how many times they have visited the site, what they looked at, when and for how long. We would be delighted to customise this service to enable incentives to be sent to your top members as a reward for their custom. To contact us click here.

Do you provide consultancy services for Mtracking? [top]
We certainly do. We are aware that, from time to time you may wish to outsource the reporting function. We have a team of experienced marketing consultants ready to help you. We can track trends, pinpoint potential areas for promotion and also advise from a strategic viewpoint. To contact us click here.

How much does it cost? [top]
Pricing is on an annual fee basis. Mtracking Analysis costs GBP4,000 pa inclusive of support and upgrades. Mtracking Enterprise costs GBP10,000 pa inclusive, consultancy charges may apply depending on level of customisation required. Additional bandwidth/server charges may be appciable for very high volume sites (page views of 1m plus per month).

The fee includes auto installation, a half day's training for key personnel and telephone and web support. In addition, new features are added as standard when they are developed.